In business, we often believe if we just get the physical skills to do a good job, we'll be successful. Then we move further down the line and realize in business; there are more skills needed. Building the back end of our business, website design, email, marketing, sales, and all the parts and systems that help bring clients into our business. However, that isn't the real foundation. After teaching 100s of students, I realized none of the above matters if we don't have confidence and a deep understanding that we are capable of ultimate success. I realized we must dial into our uniqueness and lean into the fact that we are one of a kind, and our skills and special sauce can't be duplicated.
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